SELLING STANDPOINT

Obviously, a business is in business to earn a living or to make some profit for its owners or stockholders.  And that's where the Sales Department comes in.

There are three (3) ways to sell a product or a service, namely:

• 1. Sell in your business location or locations, for example: retail store, insurance agency, restaurant.
• 2. Sell by sending salesman to your potential customers or clients, for example: pharmaceutical company, insurance company, bottled water company.
• 3. Sell via written or recorded message to your potential customers or clients, for example: television advertisement, mail advertisement, website advertisement.

Of course, a business can use more than one way to sell its business by applying any of the three aforementioned ways.  For example, an insurance company can have their insurance agents established themselves in a permanent insurance agency business location or in a temporary mall kiosk location.  And finally, there is the ever growing niche marketing and advertisement in the world wide web of the Internet.

Knight in Business